IN OUR MAGAZINE(S)

Advertising in Our Magazine(s)
 Direct Mail, Direct Placement and Digital Media - Online and Social Media

We offer proven advertising with Results You Can Easily Measure in the Tri-County, Central Illinois area, that is unique and comprehensive.
Our Three Point Advertising Print and Online Campaign Package includes;
  • FREE DIRECT MAIL by the USPS as a stand alone publication to targeted households in the Tri-County area including numerous zip codes in the Peoria, Tazewell and Woodford Counties.
  • CONTINUAL DIRECT PLACEMENT of our free magazine(s) at numerous locations throughout the Peoria, Tazewell & Woodford Tri-County areas for anytime pickup throughout the quarterly term of you ad run.
  • DIGITAL MEDIA - OUR COMPREHENSIVE WEBSITE including digital flipbooks, maps with mobile ready driving directions via Google Maps and our company Facebook  and Pinterest pages.
MarketGuide Exclusive Benefits:
∙ Free Direct Mail along with numerous Free Customer Pickup Locations of our magazine.
∙ Digital Flip books for reading our magazines online with the option for printing.
∙ Maps and driving directions to your business(s).
∙ A mobile responsive website.
∙Our readership interactive "Find the Fleet" contest in every issue.

We strive for you to get the best possible value with the right customer targeting and saturation while providing your customers with many channels to save money, which in turn, increases your visibility and customer traffic. 
We've designed our website so customers can easily find out more, above and beyond your ad about your business, find your business location(s), and offer a direct link to your website.

For more in-depth information, continue below...

#1 DIRECT MAIL


Approximately 80,000 directly mailed standalone magazines by the USPS every quarter for FREE in the Peoria, Tazewell & Woodford Tri-County areas. 

This includes approximately 35,000 issues in each of our quarterly Peoria County Edition magazines and approximately 45,000 issues in each of our quarterly Tazewell & Woodford County Edition magazines per year.

We offer 8 combined issues per year to approximately 320,000 households per year.

Customers are not required to signup or purchase a subscription to receive our magazine, just enjoy the savings!

Click on the READ MORE button for more information and delivery dates.

READ MORE

#2 DIRECT PLACEMENT


In addition to our direct mailing of our quarterly magazines, we also directly place them for FREE for customer pickup at numerous locations, including local area businesses, supermarkets and hotels.

We order an additional 10,000 magazines of both editions for pickup, per quarter totaling 40,000 additional issues per year.

Our magazines are located for pickup throughout the Tri-County area with some locations having both editions of the magazine.

This totals approximately 90,000 magazines of both editions delivered and placed per quarter.

Approximately 360,000 magazines are delivered FREE and placed FREE for pickup per year.

Click on the READ MORE button below for up-to-date placement locations.
READ MORE

#3 DIGITAL MEDIA - ONLINE  SOCIAL MEDIA


We know that some people like to save money by means of going online, whether by desktop, laptop, tablet or mobile phone.

 We've created a new comprehensive website that is mobile and tablet responsive,  includes digital flip books of our print magazines, additional information about your business including a map, driving directions and a direct link to your website and more.

In conjunction with our website we place your ad to social media outlets - Our company Facebook and Pinterest page.

Click on the READ MORE button for more information about our new comprehensive website and our Facebook and Pinterest page.
READ MORE
1. DIRECT MAILING OF OUR MAGAZINES
Both Editions of the MarketGuide Magazines are DIRECTLY MAILED as a standalone publication by the USPS to your customer's home!

Why Advertise Direct Mail with the MarketGuide Magazine?

We give you new and returning customers an easy way to patronize your business by allowing you to offer them incentives to visit and re-visit you. Since the MarketGuide Magazine is delivered directly to customers homes for FREE, it makes it easy for them to see your ad and take advantage of your offer...they don't have to do searches online for offers, go to a certain store, watch or listen to a certain station, sign up for offers, etc...your offers go direct to them right to their mailbox.

Effectiveness
We are the only direct mail and placement savings advertising magazine provider in the Tri-County area.
The MarketGuide Magazines have proven themselves effective for over 20 years in the area due to being cost-effective, a great variety of quality advertisers, and delivery to large targeted local household areas with the added benefit  for customers to be able to pickup the magazines for free at local area businesses, supermarkets and hotels.
No subscription or signup is required from a customer.

What better way to put your business in front of a NEW customer than directly in their hands right from their mailbox!
Think about this, nearly every other form of advertising have one thing in common, they require an initial action or prerequisite for your business to reach a customer. Direct mailings are proactive and tactile – requiring that the recipients take it and look at it!  Our form of advertising makes it incredibly easy to measure your R.O.I., unlike some other forms of advertising. 


Ad Cost
We have two magazines and a many ad sizes to choose from. Please contact us for a no-obligation, personalized quote. We want to find out what best fits your needs. We specialize in advertising for local business owners.
No worries! Rates start at less than a penny per household. Our rates are very competitive to all other forms of professional advertising and is a great stand alone advertising medium or in conjunction with other forms of social or professional advertising. 
We have proven, and continue to be, one of the easiest, effective and efficient methods of driving traffic to local area buisnesses or services in the Tri-County area. 
Your advertising dollars are spent where they count; 
In a quality product, large delivery areas, additional magazines for pickup, and our comprehensive SEO Website.  
We don't gouge you by tacking on production fees, ad design fees, upfront set-up fees or ad change fees!

We offer Payment Plans


Your business will be in a quality, full-size Magazine
We take extreme pride in designing and producing our publications as if we were advertising in it!
We realize that our magazines represent your business to potentially over 100,000+ readers which is why we aren't following the continuing trend of cutting corners with our products and services.
  • First, Magazine Quality, we choose not to use cheap newspaper stock, we choose to step up to quality gloss paper stock from cover to cover, we choose bright white because is a superb canvas for your ad to be vibrant, eye catching, and draw the customer in. All pages of our magazines are saddle stitched together, which means no loose pages to fall out.
  • Second, Free Professional Graphic Production, we have proven graphic designers with over 60 years of combined experience. We make it easy for you and can design your response driven ad copy ad, at no additional charge. You may also submit your own ad.
  • Third, Magazine Production, we utilize a high quality, LED UV heat dried, state-of-the-art, commercial printing press company, utilizing the 4/4 color CYMK print process to produce a crisp, high resolution, vibrant, colorful magazine. We offer the option, at additional cost, 5/4 spot color processing.
What you can also expect from us; we won't use a substandard size "booklet", outdated designs, cheap, thin, newspaper type paper, have any pages in black and white and never have loose pamphlets that fall out. We feel, we are by far, the best media read only for coupons and offers.

Direct Mail's only requirement is a mailbox
This is a key difference for obtaining new customers. Direct mail allows your business to go right to your customer's mailbox. Our magazines are free of charge, no signups, no subscription fees and delivery is to tens of thousands of households, not just to a few thousand households or a single neighborhood... all without draining your advertising budget!


We are one of the very few advertising mediums that allow for physical coupons along with one-click printable coupons from our website. Our commitment to you is to make a visually appealing, full-size and easy-to-read, engaging magazine, with a fun, "Find The Fleet" contest in every issue and make sure there is something inside for everyone!


Did you know?
The average open rates for email is now under 20%, (what do you do with your emails?) statistics show people aren’t opening their mass amounts of emails, just mass deleting them, but they still sort through their mail!
Statistics for thought; 98% of consumers bring in their mail the day it's delivered, 77% of them sort through it immediately, Approximately 66% of people have bought something because of direct mail, 70% of customers have re-started a relationship and 48% of people retain direct mail for future reference.
Direct mail feels personal, according to USPS, 70% of people feel that mail is more personal than the internet and they're receiving something tangible. Millward Brown, a research agency, found that physical media left a “deeper footprint” in the brain than digital media did. 
Direct Mail Marketing garners 7x more responses than all digital channels combined!*

If a potential customer spends a few minutes on your website, that’s considered a good amount of time. What if we told you that they spend 10x more time with their mail?
According to the USPS, Americans spend an average of 30 minutes reading their mail on any given occasion. When it comes to magazines, they spend 45 minutes turning the pages.*
  In our Tri-County area, there are an average of over two people per household, potentially giving your ad reach to over 168,000 people! Plus, additional reach from the additionally placed magazines!**

We want to help you increase your business through the proven power of our direct mail and direct placement of both magazines in the Tri-County area, our comprehensive website and through social media, cost-effectively!


We will not stop, but continually strive, to produce for you an excellent ROI through our quality magazine, comprehensive website and our innovative ideas.

Click on DIRECT MAIL AREAS for the delivery areas and dates of both of our magazines.

2. PLACEMENT OF OUR MAGAZINES
We order thousands of additional magazines for free pickup, above and beyond the magazines that are directly mailed.

We are unique
 We have teamed up with many Tri-County area businesses, supermarkets and hotels to continually place both issues of the MarketGuide Magazine within the Tri-County area for free customer pickup who wish to have an additional copy or are outside our delivery areas. The addition of placing magazines give you the best value and additional visibility.
On our website we include the pickup locations of our magazines including a map and driving directions.


 We are the only free advertising savings publication that is direct mail and direct placement that includes online and social media advertising in the Central Illinois Tri-County area.

Click on PLACEMENT LOCATIONS for our up-to-date direct magazine pickup locations.

3. DIGITAL MEDIA - ONLINE & SOCIAL
We understand that some customers prefer to go online and/or social media to get to the same great coupons and offers that are in our magazines.

New for 2017
We have designed, from the ground up, a mobile and tablet responsive website to help drive additional customers to you and enhance your ad's effectiveness for even greater success.


We've raised the bar by offering a number of new improvements; digital flip book versions of our magazines to read and print right from our homepage, under CATEGORIES and the appropriate Sub Category, your ad is listed, including a map of your business location(s), a button for more information about your business and driving directions via Google Maps, and with a click, your ad can be printed out by the customer. 
We also place your business name in our list of advertisers, along with a direct link to your website, and a direct link to your category on the 
PEORIA COUNTY LIST OF ADVERTISERS and 
TAZEWELL / WOODFORD COUNTY LIST OF ADVERTISERS pages.

We also post (and link to your Facebook company page) your ad for Facebook users to easily access.  This added touch allows allows your company and the MarketGuide Magazine to stay on the minds of your customers. We also have our new Pinterest page if customers wish to pin your ad for future reference. 

Click on ONLINE / SOCIAL MEDIA for more information about our new website and social media advertising.

WE ARE LOCAL WITH FULL TIME PERSONALIZED SERVICE
We are a locally owned and family operated advertising company.
The MarketGuide Magazine has been serving the Central Illinois Tri-County area for over 20 years.


Where is your corporate office?
We live and operate right here 
in the Peoria area, use a local commercial printing company, use local graphic design artists and local representatives. What does all this mean to you?

We understand you. You locally own and operate your business just like us. We understand our area, your ad budgets, your target markets, and the understanding of appreciation that your ad dollars stay locally in our community, not sent off to some other part of the United States or even out of our Country.
Check it out...Most of our advertising avenues may have a representative or branch here, but their headquarters or main office is in another state or even another Country.

Shop Local - Advertise Local!

In addition, Being Local means from our initial consultation, we provide consistent, personalized service, quick turnaround of your questions and ad proofs, and making  sure you are getting the results you expect! This also means knowing that nearly all of your investment is going towards the design, delivery and placement of your ad, and to additional online marketing. We don't believe in gouging you with surprise fees, production fees or set-up fees. Never does a hefty percentage of your ad dollars go to commission sales people, or to large corporations with huge overhead.

Whether your goal is focused on increasing new customers, informing customers on what you have to offer, keeping customer retention and loyalty, keeping your business Top Of Mind, announcing new products and/or services or position your business as the market leader, we can deliver the right direct mail and direct placement publication and expertise!
We appreciate you contacting us and comparing. We want to earn and continue to earn your business.

When we mean Shop Local, we stand behind that statement by being Local!

*extendyourreach.com, resourceforsolutions.com, lob.com/blog/7-direct-mail-marketing-stats-that-may-surprise-you **census.gov
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